Through all the blogs I follow, I have gained an idea on what grabs the most engagement and what foods will gain the most feedback. I find that food posts that are more close up and colorful is what is aesthetically pleasing to people. It is known that food blogging has gone from a hobby to a profession, and overall has a positive impact on communities and different cultures from all the research I have gathered. Food has obviously played a crucial part in my life and career, so here are some examples of how its done so, from my personal Instagram account.
To get people engaged, I will also use hashtags and locations, so individuals have the desire to want to go to these places.
The Worldwide Yum shows food trends have become a worldwide phenomenon. Food trends is a topic I love to discuss on a daily basis. Ever since creating an Instagram account of my own a few years back, I have noticed the increasing amount of food related accounts, with individuals posting food around the world. I have a desire more and more each day to create one of my own. People now want to try all these restaurants, due to the high amount of promotion it has received. Bloggers have posted food from places such as Italy, Japan, Israel, England, Spain and so much more. Now followers are fascinated and have a desire to travel to these places just to eat and post trendy photograph of what they ate. Food based Instagram accounts receive a high amount of engagement, likes, and comments when promoted. But the questions I propose are, what makes food trends so fascinating? How did they have the capability of expanding so quickly?
Sonia Riseco’s Food Trend Trotters: A new approach to communicating food trends and innovations identifies and communicates global food trends through the social media, serving as an inspiration for food research and development. It has researched steps to create internet channels and make contacts with people in other countries to gather food trend analytics. The research behind how food trends have evolved into a worldwide phenomenon. This scholarly article is a significant aspect to why and what make food trends fascinating to a variety of people, as well as the background behind food trends. It defines how people communicate with each other to provide the necessary research and background for what I will be investigating.
The way food is portrayed through different forms of media is why and how this worldwide success has had the capability of spreading quickly. Food is simple to talk about amongst different cultures whether you cook the same recipes or not. Food is portrayed through pictures, videos, Instagram, and so many other forms of social media. What makes video content so fascinating is that the the audience is profiled differently in the media ecosystem of the 21st century, in which various factors that influence the manner of watching audiovisual contents and interacting with them come together. Tasty, for example, is trying to become something like the Disney of the digital age, an all-encompassing lifestyle brand that creates content, experiences and products for an audience hooked on phones. They have to ability of being fascinating, but also being very short.
Instagram is now flooded with thousands, if not millions of food accounts, with people posting from all over the world. Our feeds are clogged up with food photos from around the world, whether it’s dedicated for a specific location such as New York or even for people who want to travel abroad in Europe. In Jennifer Lofgren’s scholarly article, Food Blogging and Food-related Media Convergence, she goes in depth on the impact of food blogs and their affect on individuals. Food bloggers have also arguably contributed to the increasingly image-driven nature of food-related media. They have also played a key role in the popularity of sharing photos of food through platforms such as Instagram and Pinterest. To learn more about instagram accounts, click here.
Sharing food is central to culture. Food is shared through recipes, cookbooks, online blogging, writing, television, videos, radio and overall what individuals enjoy discussing. Food related media reflects the food that people have eaten and what they wish to eat.
Food writing has expanded above and beyond, by the visual appeal of cookbooks, television cooking shows, and academic writing through to memoir, fiction, and travel writing. More and more individuals are fascinated with all these aspects of media and using food as the main topic. Cookbooks and their delicious recipes have inspired people to cook in their own homes. Cookbooks and other forms of food-related media are well established as a means for recipes to be communicated, recipes have a longer history of being shared between individuals, that is, within families and communities.
Cooking through video content has expanded into a worldwide phenomenon. It is expected that by 2019, video content will be the driving factor behind 85% of search traffic in the United States. We now see how Buzzfeed’s Tasty Videos clog up our newsfeed with their delicious appeal. Tasty’s page devotes itself to short, one minute recipe videos that have the ability to condense information into short content. It manages to rack up as many as 80 million views in two weeks. It makes it obvious that consumers are more engaged and its interactive content grabs their attention. Sharing Tasty videos on Facebook allows for others to share them as well, so they attract more viewers and receive engagement.
Buzzed has also had the capability of expanding worldwide, having channels dedicated to other countries besides the United States. Check out some more channels and learn more about them here.